Higher National Diploma in Marketing (HND in MKT)
About the Course
The Higher National Diploma in Marketing (HND in Marketing) is an advanced-level qualification designed to develop highly skilled marketing professionals who understand both traditional and digital marketing practices.
This 18-month programme covers:
• Consumer behavior & market psychology
• Digital marketing & social media strategies
• Branding, advertising & PR
• Market research & data analysis
• Sales techniques & CRM
• Product development & marketing strategy
• Entrepreneurship & marketing innovation
Students gain hands-on experience through real campaigns, projects, and case studies, preparing them for jobs in marketing departments, startups, agencies, digital firms, and entrepreneurial ventures.
Entry Requirements :
Diploma in Marketing / Business OR
A/L or O/L qualification with basic business knowledge OR
Anyone interested in marketing & advertising
Assessments:
Marketing assignments
Case studies & campaign planning
Digital marketing simulations
Presentations & group projects
Mid-term & final exams
Final marketing campaign + viva
Progression / Articulation:
Eligible to apply for degree programs (subject to university entry rules)
Professional certifications pathways (Google Ads, Meta Blueprint, HubSpot, GA4)
Key Highlights
Comprehensive marketing + digital marketing curriculum
Training in Google Ads, social media ads & analytics
Real-world case studies, projects & presentations
Branding, product management & campaign planning
Sales, negotiation & customer relationship training
Learn industry tools (Analytics, CRM, Canva, Ads Manager)
Project-based learning with 15+ assignments
Strong portfolio development for career readiness
Physical Classroom 1 session/week (5–6 hours)
Course Duration:
1 Year & 6 Months (18 months)
Registration Fee:
Rs. 20,000
Course Fee:
Rs. 140,000
Monthly Fee:
Rs. 7,500
Certificate Fee:
Rs. 25,000
Online Classroom 2 sessions/week (2 hours each)
Course Duration:
1 Year & 6 Months (18 months)
Registration Fee:
Rs. 20,000
Course Fee:
Rs: 120,000
Monthly Fee:
Rs. 6,000
Certificate Fee:
Rs. 25,000
Meet Your Mentors
Mr. M.M.M. Mafaz (MANARI)
Founder of NIBT Campus
PGDIP in Marketing (R)
BEng(Hons) in Software Engineering
Dip in Digital Marketing and English
Training Facilitator
Mr. M.N.M. Nawzer
MSc in Strategic Marketing (UK)
OTHM Level 7 Diploma in Business Administration
Mr. F. M. Ansaf
Diploma in ICT (NVQ Level 5)
Licensed Assessor for NVQ Courses.
Instructor – Vocational Training Authority of Sri Lanka.
Curriculum
Phase I - Marketing Foundations & Consumer Behavior
Objective: Understand marketing fundamentals & customer psychology.
Modules:
- Principles of Marketing
- Consumer Decision-Making Models
- Market Segmentation, Targeting & Positioning
- Branding Concepts & Brand Identity
Practical:
- Create a brand profile
- Consumer analysis assignment
Phase II - Digital Marketing (Advanced)
Objective: Learn modern digital marketing tools & strategies.
Modules:
- SEO & SEM Essentials
- Social Media Marketing (Facebook, Instagram, TikTok, LinkedIn)
- Google Ads — Search & Display
- Analytics & Performance Tracking
Practical:
- Run a simulated digital marketing campaign
- Create ads & analyze performance metrics
Phase III - Market Research & Data Analysis
Objective:Build marketing decision-making skills using data.
Modules:
- Qualitative & Quantitative Research Methods
- Survey Design & Data Collection
- Data Interpretation & Visualization
- Competitor Analysis & Research Reports
Practical:
- Conduct a small research project
- Prepare market analysis report
Phase IV - Branding, Advertising & Creative Strategy
Objective:Learn how to build strong branding & communication.
Modules:
- Advertising Principles (Traditional & Digital)
- Creative Design & Copywriting
- Media Planning & Buying
- Public Relations & Corporate Communication
Practical:
- Create an advertising campaign
- Design marketing materials
Phase V - Sales, Negotiation & Customer Relationship Management
Objective: Develop client-handling & sales operational skills.
Modules:
- Sales Techniques & Lead Conversion
- Customer Relationship Management (CRM Systems)
- Sales Negotiation & Persuasion Skills
- Customer Retention & Service Excellence
Practical:
- Sales pitching simulation
- CRM tool usage practice
Phase VI - Product Development & Marketing Strategy
Objective:Understand product lifecycle & strategic marketing.
Modules:
- New Product Development (NPD)
- Product Lifecycle Management
- Pricing Strategies & Value Proposition
- Marketing Strategy — BCG, SWOT, Porter’s
Practical:
- Develop a strategic marketing plan
- Product launch assignment
Phase VII - Integrated Marketing Communications (IMC)
Objective:Combine various marketing activities for a strong brand.
Modules:
- IMC Process & Planning
- Cross-Platform Communication Techniques
- Promotional Mix & Events
- Corporate Branding & Sponsorship
Practical:
- Create a complete IMC plan
- Event promotion activity
Phase VIII - Entrepreneurship, Innovation & Creative Marketing
Objective: Encourage innovative thinking & creative solutions.
Modules:
- Business Idea Generation
- Marketing for Startups
- Creative Thinking & Innovation Models
- Pitching & Presentation Skills
Practical:
- Startup marketing pitch
- Innovative product concept creation
Phase IX - Final Marketing Project + Portfolio + Viva
Objective: Demonstrate advanced marketing competencies.
Components:
- Complete marketing campaign (digital + traditional)
- Project report
- Portfolio with ads, designs & strategies
- Viva presentation to panel
Phase V - Email Marketing & Automation
Objective: Automate and personalize marketing campaigns.
- Email Marketing
- Designing email campaigns
- Segmentation and personalization
- Marketing Automation Tools
- Automation workflows
- Measuring performance & improving campaigns
Phase VI - Capstone Project & Industry Exposure
Objective: Apply all learned skills.
- Live Digital Marketing Project
- Plan, execute, and monitor campaigns
- Social media, SEO, and email marketing application
- Industry Insights & Career Preparation
- Current digital marketing trends
- Resume building and career guidance
Student's Reviews
Amazing Course
This course was very useful and helped me overcome previous struggles. I learned correct techniques in Word, Excel, and PowerPoint. It improved my IT skills significantly. Thank you for guidance
Zamry
Diploma Journey
NIBT greatly supported my dual diploma journey. The structured courses, flexible learning, and helpful instructors improved my skills and confidence. I truly appreciate their professionalism and gladly recommend NIBT for anyone seeking quality online education.
Fathima Nooha
Learning Experience
I thoroughly enjoyed the class. The explanations were clear, and the balance between theory and practical examples was excellent. The instructor’s positive, encouraging approach created a meaningful learning experience I truly appreciate and look forward to continuing.
Fathima Asma
Dedication and Expertise
Today’s workshop was extremely beneficial. I learned many new things clearly and easily, Alhamdulillah. It was a truly valuable session, and I hope more courses like this are conducted to help many other learners succeed.
Fathima Shakira (Akurana)
Excellent learning experience
NIBT has provided an excellent learning experience from the beginning. The affordable fees and valuable knowledge impressed me. As a first-time student, I feel motivated and confident to achieve my goals with this supportive campus environment.
Shaheeq Mohamed (Akurana)
Career Opportunities
Marketing Executive / Senior Associate
Advertising & PR Assistant
Digital Marketing Specialist
Sales & Business Development Executive
Social Media Manager
Marketing Analyst
Brand Coordinator / Brand Manager (Junior)
Entrepreneur / Freelancer
Certification
Students receive a Higher National Diploma in Marketing, recognized for:
Employment in marketing & sales
Admission to BBA / Marketing degrees
Freelancing & consultancy
Professional promotions & business development
FAQs
Do I need prior marketing knowledge?
No — the course starts from fundamentals and builds to advanced concepts.
Will I learn digital marketing?
Yes — SEO, Google Ads, social media ads & analytics.
What tools will I learn?
Google Analytics, Meta Ads Manager, CRM tools, Canva, spreadsheets, etc.
Do we do practical projects?
Yes — every phase includes projects & simulations.
Can I become a social media manager after this?
Yes — training includes complete digital & social media management.
Can I join a degree after this?
Yes — HND holders can enter BBA / Marketing degrees.
Is a laptop required?
Recommended for digital marketing & campaign work.
Will I get study materials?
Yes — notes, templates, campaign examples & tools
Are exams included?
Yes — written exams, practical exercises & viva.
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