BSc (Hons) in Digital Marketing
About the Course
The HND in Digital Marketing at NIBT Campus is an advanced, industry-oriented program that expands the core knowledge of diploma-level learners into strategic, analytical, and managerial capabilities. Over 18 months you will master digital channels, campaign planning, analytics, automation, paid media, content systems, UX & conversion optimization, and hands-on execution — finishing with a capstone live project and a professional portfolio ready for employers or freelance clients.
This programme emphasises real campaigns, live datasets, tool-based labs, and employer-relevant soft skills (briefing, reporting, client communication).
Entry Requirements :
Successful completion of a related Diploma OR
Minimum GCE/OL with proven English proficiency and basic computer skills OR
Mature students with relevant work experience (subject to interview).
Assessment Methods:
Practical assignments & live campaign tasks
Project work (capstone) & portfolio submission
Quizzes & written assignments
Presentations & viva voce
End-of-phase exams (where applicable)
Internship/performance evaluation (if internship taken)
Progression / Articulation:
Eligible to apply for degree programs (subject to university entry rules)
Professional certifications pathways (Google Ads, Meta Blueprint, HubSpot, GA4)
Key Highlights
Advanced modules: technical SEO, GA4, attribution modelling, CRO, performance marketing.
Tool-led labs: Google Ads, Google Analytics, SEMrush/Ahrefs, Meta Business Suite, Mailchimp/HubSpot, Zapier/Make.
Capstone live project: 8–12 week real client or simulated agency campaign.
Internship support: placement assistance for relevant students.
Portfolio & career preparation: CV, LinkedIn optimization, interview coaching.
Flexible delivery: physical labs + recorded material for revision.
Industry guest sessions and case studies from Sri Lankan & international markets.
Physical Classroom 2 classes/week (weekend + weekday lab session)
Course Duration:
1 Year & 6 Months (18 months)
Total Contact Hours (approx.):
540 hours (lectures, practical labs, workshops, project supervision)
Registration Fee:
Rs. 15,000
Course Fee:
Rs.180,000
Monthly Fee:
Rs. 10,000
Certificate Fee:
Rs. 20,000
Online Classroom 2 classes/week (live + lab)
Course Duration:
1 Year & 6 Months (18 months)
Total Contact Hours (approx.):
540 hours (lectures, practical labs, workshops, project supervision)
Registration Fee:
Rs. 15,000
Course Fee:
Rs: 150,000
Monthly Fee:
Rs. 8,000
Certificate Fee:
Rs. 20,000
Meet Your Mentors
Mr. M.M.M. Mafaz (MANARI)
Founder of NIBT Campus
PGDIP in Marketing (R)
BEng(Hons) in Software Engineering
Dip in Digital Marketing and English
Training Facilitator
Mr. M.N.M. Nawzer
MSc in Strategic Marketing (UK)
OTHM Level 7 Diploma in Business Administration
Mr. F. M. Ansaf
Diploma in ICT (NVQ Level 5)
Licensed Assessor for NVQ Courses.
Instructor – Vocational Training Authority of Sri Lanka.
Curriculum
Phase I - Strategic Foundations & Consumer Behaviour (Weeks 1–10)
Objective: Build a marketing strategy mindset aligned with digital channels.
1. Modern Marketing Ecosystem & Strategy
- Traditional vs digital marketing; integrated marketing communications
- Marketing funnel, AIDA, flywheel models
- Setting SMART objectives & KPI frameworks
2.Consumer Psychology & Digital Behaviour
- Buyer personas, segmentation & micro-moments
- Customer journey mapping, touchpoint analysis
3.Brand Positioning & Digital Storytelling
- Brand strategy, voice, tone; storytelling frameworks for digital channels
4.Briefing & Campaign Planning
- Creative brief writing, campaign timelines, stakeholder coordination
Assessment:
Strategy brief + persona & journey deliverable.
Phase II - Website Strategy, UX & Conversion Rate Optimization (Weeks 11–20)
Objective: Build websites and landing pages that convert.
1.Website Strategy & Information Architecture
- Site structure, content hierarchy, conversion funnels
2.UX/UI Fundamentals for Marketers
- Usability heuristics, mobile-first design, prototyping basics (Figma)
3.Landing Page & Funnel Optimization
- Forms, trust signals, A/B test basics
4.Conversion Rate Optimization (CRO)
- Heatmaps, session recordings, usability testing
5.Technical Implementation
- Basic HTML/CSS for marketers; integrating analytics & pixels
Practical:
Build & optimize a landing page; CRO test plan.
Phase III - Advanced Search Engine Optimization (SEO) (Weeks 21–30)
Objective: Master technical, on-page, and off-page SEO for visibility and organic growth.
1.Technical SEO
- Site speed, structured data (schema), canonical tags, hreflang, crawlability
- XML sitemaps, robots.txt, critical rendering path
2.On-page SEO & Content Strategy
- Keyword intent mapping, content clusters, E-E-A-T principles
- SEO-friendly content briefs & optimization workflows
3.Off-page SEO & Link Building
- Outreach strategies, guest posting, PR-driven SEO
4.SEO Tools & Audit
- SEMrush/Ahrefs/Screaming Frog audits, actionable recommendations
Assessment:
Full SEO audit report + prioritized action plan.
Phase IV - Paid Media & Performance Marketing (Weeks 31–40)
Objective: Plan, execute, and optimize paid campaigns across platforms.
1.Google Ads Mastery
- Search, Display, Video (YouTube), Shopping, Performance Max
- Bidding strategies, Quality Score, ad extensions, scripts basics
2.Meta Ads & Social Paid Strategy
- Campaign structure, audience strategies, dynamic creative, retention ads
3.Programmatic Basics & Native Ads
- RTB basics, DSP overview (conceptual)
4. Paid Channel Measurement
- ROAS, CPA, LTV, incremental lift basics
Practical:
Run a live small-budget campaign, optimize over time, present results.
Phase V - Content Systems, Video & Creative Production (Weeks 41–48)
Objective: Produce scalable content suited to platform demands.
1.Content Strategy & Pillar Content
- Editorial calendars, repurposing frameworks
2.Video Content for Social
- Short-form vs long-form; scripting, storyboards, basic shooting best-practices
3.Copywriting & Persuasion
- Headlines, CTAs, email & ad copywriting using psychological triggers
4. Creative Workflows & Asset Management
- Briefing designers, version control, brand asset management
Deliverable:
Campaign content pack (video + social + landing copy).
Phase VI - Email Marketing, CRM & Marketing Automation (Weeks 49–56)
Objective: Create lifecycle marketing systems to retain and monetize leads.
1.Email Strategy & Deliverability
- List-building, segmentation, deliverability best practices
2.CRM & Lead Management
- HubSpot / Zoho basic flows; lead scoring frameworks
3.Marketing Automation
- Building nurture sequences, triggers, event-based flows (Zapier integrations)
4.Personalization & Dynamic Content
- Dynamic email templates, behavioral targeting
Practical:
Build a nurture workflow that converts leads to customers.
Phase VII - Analytics, Attribution & Data-Driven Decision Making (Weeks 57–64)
Objective: Measure, analyze, and report to support optimization.
1.Google Analytics 4 (GA4)
- Event-based tracking, parameters, custom reports, audiences
2.Attribution Models & Measurement
- First-touch vs last-touch vs data-driven attribution; modelling limitations
3.Conversion Tracking & Tag Management
- GTM basics, server-side tracking overview
4.Dashboards & Data Visualisation
- Building KPI dashboards (Google Data Studio / Looker Studio)
Assessment:
Create a dashboard and analytics report with recommendations.
Phase VIII - Capstone Project, Internship & Professional Preparation (Weeks 65–78)
Objective: Deliver an end-to-end campaign and produce a professional portfolio.
1.Capstone (8–12 weeks)
- Plan and run a live campaign for a real client / simulated business
- Deliverables: strategy doc, campaign assets, analytics dashboard, ROI report, lessons learned
2.Internship / Industry Attachment (optional)
- 6–12 weeks placement with industry partner (performance reviewed)
3.Career Prep & Portfolio
- CV & LinkedIn optimisation, interview rehearsal, freelance pitch template
Final Assessment:
Capstone presentation + portfolio submission + viva.
Phase V - Email Marketing & Automation
Objective: Automate and personalize marketing campaigns.
- Email Marketing
- Designing email campaigns
- Segmentation and personalization
- Marketing Automation Tools
- Automation workflows
- Measuring performance & improving campaigns
Phase VI - Capstone Project & Industry Exposure
Objective: Apply all learned skills.
- Live Digital Marketing Project
- Plan, execute, and monitor campaigns
- Social media, SEO, and email marketing application
- Industry Insights & Career Preparation
- Current digital marketing trends
- Resume building and career guidance
Practical Labs & Tools (examples students will use)
Google Ads, Google Analytics 4, Google Tag Manager
Meta Business Suite (Ads Manager)
SEMrush / Ahrefs / Screaming Frog
HubSpot / Mailchimp / Zoho CRM
Zapier / Make (Integromat)
Canva / Adobe Premiere Rush / basic video tools
Figma for landing page prototyping
Google Data Studio (Looker Studio)
Student's Reviews
Amazing Course
This course was very useful and helped me overcome previous struggles. I learned correct techniques in Word, Excel, and PowerPoint. It improved my IT skills significantly. Thank you for guidance
Zamry
Diploma Journey
NIBT greatly supported my dual diploma journey. The structured courses, flexible learning, and helpful instructors improved my skills and confidence. I truly appreciate their professionalism and gladly recommend NIBT for anyone seeking quality online education.
Fathima Nooha
Learning Experience
I thoroughly enjoyed the class. The explanations were clear, and the balance between theory and practical examples was excellent. The instructor’s positive, encouraging approach created a meaningful learning experience I truly appreciate and look forward to continuing.
Fathima Asma
Dedication and Expertise
Today’s workshop was extremely beneficial. I learned many new things clearly and easily, Alhamdulillah. It was a truly valuable session, and I hope more courses like this are conducted to help many other learners succeed.
Fathima Shakira (Akurana)
Excellent learning experience
NIBT has provided an excellent learning experience from the beginning. The affordable fees and valuable knowledge impressed me. As a first-time student, I feel motivated and confident to achieve my goals with this supportive campus environment.
Shaheeq Mohamed (Akurana)
Career Opportunities
Digital Marketing Manager / Executive
Performance Marketing Specialist (Paid Media)
SEO Manager / Specialist
Content Strategist / Social Media Manager
Marketing Automation / CRM Specialist
Growth Marketer / Acquisition Specialist
Analytics & Reporting Specialist
Freelance Consultant / Agency Account Manager
Recognition & Outcomes:
Award: Higher National Diploma in Digital Marketing — NIBT Campus
Prepares for professional certification exams (Google, Meta, HubSpot)
Portfolio suitable for job applications and freelance marketplaces
FAQs
How is HND different from the Diploma?
HND is deeper, longer (18 months vs 6 months), includes advanced modules (technical SEO, GA4, CRO, automation), more practical lab hours, and a capstone project plus optional internship. It prepares students for mid-level roles rather than entry-level positions.
Do I need prior marketing or IT knowledge?
Helpful but not mandatory. Entrants without background will take introductory modules; practical labs assume basic computer literacy.
Will I get hands-on experience?
Yes — extensive labs, live campaigns, tool-based assignments, and a capstone project with a real or simulated client.
Are industry certifications included?
Official external certification fees (Google, Meta, HubSpot) are not included by default, but we provide training and exam preparation. Students can sit certification exams (recommended).
Is there an internship?
Internship is optional but recommended. NIBT provides placement assistance; internships are evaluated and contribute to the final grade if taken.
How are students assessed?
Through continuous assessment (assignments & labs), phase exams, capstone project, portfolio, and presentations. Attendance and practical competency weigh heavily.
Can I study online?
Yes. The online option includes live sessions, recorded lessons, and online lab support. Some practical elements may require occasional physical lab access.
What software/hardware will I need?
A laptop with internet access; recommended specs (8GB RAM, modern CPU). Free tiers of tools are used; paid tools are accessible via institution licenses during labs.
Does the HND lead to a degree?
HND is a recognized higher-level vocational qualification. Graduates can apply to degree programs — admission depends on university rules and credit recognition.
Can I work freelance after HND?
Yes. The course builds a portfolio and practical skills useful for freelancing; we provide guidance on proposals, pricing, and client management.
How long is the capstone and what does it involve?
The capstone runs 8–12 weeks and involves planning, executing, monitoring, and reporting a multi-channel campaign, plus a final presentation.
Are study materials provided?
Yes — course notes, templates, checklists, tool guides, and case studies.
What are the career support services?
Resume & LinkedIn reviews, mock interviews, job leads, and freelance pitching coaching.
Is there financial assistance or payment plans?
Payment plans can be arranged — contact admissions for options. (Provide formal policy on website.)
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