Certificate in Marketing
About the Course
The Diploma in Marketing at NIBT Campus is designed to equip students with comprehensive knowledge and practical skills in marketing, digital marketing, and brand management.
This course focuses on understanding consumer behavior, market research, marketing strategies, and effective promotion techniques. Students will gain hands-on experience with digital tools, social media marketing, and campaign planning, preparing them for roles in marketing, sales, and business development.
The program is ideal for aspiring marketing professionals, entrepreneurs, and individuals seeking to enhance their business and promotional skills.
Students receive a Diploma in Marketing Certificate from NIBT Campus, recognized for employment, freelancing, and higher studies in marketing and business.
NIBT Campus
Key Highlights
Strong foundation in marketing principles and consumer behavior.
Exposure to marketing tools, campaign planning, and analytics.
Hands-on training in digital marketing, social media, and content marketing.
Real-world case studies and practical marketing projects.
Knowledge of market research, analysis, and segmentation techniques.
Flexible learning options: Physical classroom and online sessions.
Skills in brand management, advertising, and sales promotion.
Certificate recognized for employment, freelancing, and professional growth.
Physical Classroom 2–3 classes/week
Course Duration:
6 Months
Registration Fee:
Rs. 10,000
Course Fee:
Rs. 70,000
Monthly Fee:
Rs. 7,000
Certificate Fee:
Rs. 18,000
Online Classroom 2 classes/week
Course Duration:
6 Months
Registration Fee:
Rs. 10,000
Course Fee:
Rs: 60,000
Monthly Fee:
Rs. 6,000
Certificate Fee:
Rs. 18,000
Meet Your Mentors
Mr. M.M.M. Mafaz (MANARI)
Founder of NIBT Campus
PGDIP in Marketing (R)
BEng(Hons) in Software Engineering
Dip in Digital Marketing and English
Training Facilitator
Mr. M.N.M. Nawzer
MSc in Strategic Marketing (UK)
OTHM Level 7 Diploma in Business Administration
Mr. F. M. Ansaf
Diploma in ICT (NVQ Level 5)
Licensed Assessor for NVQ Courses.
Instructor – Vocational Training Authority of Sri Lanka.
Curriculum
Phase I - Introduction to Marketing
Objective:Build foundational marketing knowledge.
1.Basics of Marketing
- Definition, scope, and importance of marketing
- Marketing mix (4Ps) and business applications
2.Consumer Behavior
- Understanding customer needs and buying behavior
- Market segmentation and target audience identification
Phase II - Digital Marketing Fundamentals
Objective: Learn marketing in the digital landscape.
1. Introduction to Digital Marketing
- Social media marketing, SEO, and content marketing
- Email marketing and online advertising basics
2. Digital Tools & Analytics
- Google Analytics, social media insights, and campaign tracking
- Evaluating performance metrics and ROI
Phase III - Marketing Strategies & Branding
Objective: Develop skills to promote products and services.
1.Marketing Strategies
- Product, price, promotion, and place strategies
- Competitive analysis and strategic marketing planning
2. Branding & Promotion
- Brand positioning and value proposition
- Advertising techniques, promotions, and public relations
Phase IV- Sales & Customer Relationship Management
Objective:Improve sales and client management skills.
1. Sales Techniques
- Lead generation, pitching, and closing sales
- Negotiation and persuasive communication
2.Customer Relationship Management (CRM)
- Building customer loyalty and retention strategies
- Handling complaints and providing exceptional service
Phase V- Marketing Projects & Capstone
Objective:Apply marketing knowledge in practical scenarios.
1.Marketing Campaign Project
- Plan and execute a marketing campaign (digital or traditional)
- Analyze results and present recommendations
2. Portfolio & Career Guidance
- Compile projects and case studies in a professional portfolio
- Resume preparation and career development in marketing
Phase V - Email Marketing & Automation
Objective: Automate and personalize marketing campaigns.
- Email Marketing
- Designing email campaigns
- Segmentation and personalization
- Marketing Automation Tools
- Automation workflows
- Measuring performance & improving campaigns
Phase VI - Capstone Project & Industry Exposure
Objective: Apply all learned skills.
- Live Digital Marketing Project
- Plan, execute, and monitor campaigns
- Social media, SEO, and email marketing application
- Industry Insights & Career Preparation
- Current digital marketing trends
- Resume building and career guidance
Student's Reviews
Amazing Course
This course was very useful and helped me overcome previous struggles. I learned correct techniques in Word, Excel, and PowerPoint. It improved my IT skills significantly. Thank you for guidance
Zamry
Diploma Journey
NIBT greatly supported my dual diploma journey. The structured courses, flexible learning, and helpful instructors improved my skills and confidence. I truly appreciate their professionalism and gladly recommend NIBT for anyone seeking quality online education.
Fathima Nooha
Learning Experience
I thoroughly enjoyed the class. The explanations were clear, and the balance between theory and practical examples was excellent. The instructor’s positive, encouraging approach created a meaningful learning experience I truly appreciate and look forward to continuing.
Fathima Asma
Dedication and Expertise
Today’s workshop was extremely beneficial. I learned many new things clearly and easily, Alhamdulillah. It was a truly valuable session, and I hope more courses like this are conducted to help many other learners succeed.
Fathima Shakira (Akurana)
Excellent learning experience
NIBT has provided an excellent learning experience from the beginning. The affordable fees and valuable knowledge impressed me. As a first-time student, I feel motivated and confident to achieve my goals with this supportive campus environment.
Shaheeq Mohamed (Akurana)
Career Opportunities
Marketing Executive / Assistant
Brand Executive / Product Manager
Digital Marketing Specialist
Sales & Business Development Officer
Social Media Manager
Freelance Marketing Consultant
FAQs
Who can join this course?
Anyone interested in marketing, digital marketing, or business promotion, including students, professionals, and entrepreneurs.
Do I need prior marketing knowledge?
No. The course covers fundamentals to advanced marketing concepts.
What is the duration and schedule?
6 months. Physical: 2–3 classes/week. Online: 2 classes/week.
What topics will I learn?
Marketing principles, consumer behavior, digital marketing, branding, sales, and CRM strategies.
Will I get practical experience?
Yes. Students work on campaigns, case studies, and real-world marketing projects.
Can I work as a marketing professional or freelancer after this course?
Yes. The course prepares students for employment or freelance opportunities in marketing.
Will I receive a certificate?
Yes. Certificate from NIBT Campus recognized for professional opportunities.
Are study materials provided?
Yes. Students receive notes, templates, and guides for practical projects.
Is career guidance included?
Yes. Guidance includes portfolio building, interview preparation, and freelance or employment support.
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